Do you want to increase your audience on Facebook?
If you want to reach some of the billions of users worldwide on Facebook, one of the first steps is to encourage them to like your Facebook page.
There is a debate about the value of Facebook audiences.
According to research from “Curtidas para Facebook”, Pages with fewer than 10,000 followers can expect up to 0.29% engagement with their Page posts.
Larger pages with more than 100,000 fans can expect up to 0.05% engagement.
The number of followers you have can affect how consumers perceive your business.
For example, what if your company has just over 100 fans and a competitor has just over 1,000 fans?
A consumer comparing your businesses may assume that your competitor is more popular and, therefore, better.
In this article “Seguidores para Facebook”, you will find a specific way to attract more fans to your Facebook Page without paying for Facebook Ads.
Facebook invite-to-follow feature
As with most features, you can find this option on your Facebook Page based on your Page’s category and current audience size.
To see if this feature is available on your Facebook page, visit your page while logged in to your profile.
Click the three dots below your Page’s cover photo, then click the Invite to Follow the link.
On some Pages, you may also see a blue Invite Friends button below the Build Your Page’s Audience heading.
When you click the Invite Friends button or Invite to Follow the link, select any friends you think might be interested in your Page. There is a limit to the number of invites you can send daily.
“To protect you from spam, we limit the number of invites you can send daily. Invite up to 200 friends now and come back tomorrow to send more.”
Once you reach your limit, Facebook will tell you the same thing. Check back in a day or two to see if you can start inviting more people who have engaged with your posts.
You can also find the Invite option in the Facebook app. Access your Page while logged in to your account. Tap on the three dots and choose the Invite to Follow option.
Limits of the new button
As mentioned, there is a limit to the number of invites you can send daily.
If you reach your daily limit, Facebook will let you know. You will then have to wait a day or two before you can start sending new invitations.
The results of this approach depend on who you are connected to on your personal Facebook account.
Will your friends be interested in your Page just for its content, and will they like it? Or are they going to like it just because they are Facebook acquaintances?
Either way, you’re more likely to get a like from a friend through this method than to invite a stranger who doesn’t know you or your business.
The idea behind the button is to allow Facebook users to connect to Pages they like using a word-of-mouth invite option.
The alternative is to invest in a Facebook ad campaign to grow your Facebook audience by promoting your page content.
More tips to increase likes on Facebook
Besides using the invite button, here are other ways to increase your Facebook page likes.
Ask and answer questions.
People turn to social networks to interact with others. A great way to engage with your audience is to ask questions.
You can find inspiration for the best questions on sites like Answer the Public and Quora.
In addition to asking your audience questions, look for questions being asked on Facebook.
Start by joining groups in your industry, like your Facebook page.
In your desktop browser, go to Facebook and switch accounts to use your Page.
Once you’re logged in as your Page, go to Groups and search for groups in your area. The results will show the groups you can join with your Page.
After joining a few groups, consider your potential for engagement. If there are a lot of posts with comments, check the new headquarters to see if there are any questions you can answer on your Page.
Create a group
In October 2020, Facebook shared data showing that 1.8 billion people used Facebook Groups.
To take advantage of this, create a group using your Page.
Once logged in as your Facebook page, go to Groups and create a group. Unlike your personal profile, you must show your Page as administrator and first member.
After configuring your group settings, you can invite users who have liked your Page to your group.
Be sure to post ready-to-join posts in the group to help get new members talking and possibly invite their friends to join (depending on your group settings).
This is where you can get the likes for your new Page!
As shown in a slide from the We Are Social research above, the Facebook Page video post engagement rate is 0.09%, higher than the overall post engagement rate.
Therefore, you must look for ways to incorporate video into your Facebook marketing.
The more people you reach with your videos, the more potential you have to get new likes.
Popular videos in the videos tab of the Facebook app have a Follow link next to the page’s name that posted them.
Share humanizing content
If you want to connect with your audience, start sharing content that focuses on the people your business touches.
Don’t just post about products and services if you want people to share your Facebook posts with their connections.
The more shares you get for your content, the more potential new followers you’ll reach and the more likes you’ll get for your Page.
Report industry news
Become the source people can trust for the latest industry news. If you can be the first to report breaking news, people will be more likely to share your Page posts with their networks.
This increases the reach of your Page and the ability to get likes.
Is it worth buying Facebook likes?
Although this article focuses on free methods to attract likes on Facebook, we wanted to answer one of the main questions about how to increase your social media presence.
In short, it’s not always a good idea to buy likes.
This is why.
When you buy followers and likes for your Page, you will not have followers who are interested in your business. They will provide little to no engagement with your content.
Facebook can interpret this as a page that does not create content that will attract its large number of followers.
Therefore, it will not have the scope of a post that has generated likes, comments, and shares.