If an account isn’t created, You can learn how to set up an account on Facebook here.
If your page for your business is set to go, here are a few best practices to grow your followers on Facebook right away.
Learn what your audience would like from you
If you’re looking to bring visitors to your website, It is important to know what they’d like to be able to see. Much of this will involve trial and trial. When you begin posting content, you’ll be able to observe a pattern of the posts that get the most engagement click here.
In the beginning, it’s helpful to examine your rivals on social media sites. You’re likely in the same market, so it can provide useful information about the kind of content receiving comments, likes and shares.
If you’re looking for a place to start, these figures taken from Digital Information World can also assist in shaping your content
- 63% of users are on the lookout for brands’ social profiles sites to learn about sales and promotions
- 60% of people follow us to keep up to date with new products
- 36% of consumers interact with content that offers discounts
- 35% of them engage with the content simply because they like the content
- 30% of people are engaged by entertaining or funny content.
- 29% are happy to spread positive reviews about the brand
Invite your friends and family to back your page
One of the best ways to start the ball rolling on your business’s Facebook page is to invite anyone you know to follow your page and share the content. This could include friends or family members, employees, and existing customers.
One of the best features on Facebook is the tab ‘invite friends. Scroll down to look on the right-hand section of your page under the “community” section. You can invite all the people connected to your page to follow your company page (you can choose particular people from your friend list as well).
Other methods to get users to follow your page are:
- In-person or on the phone
- Encourage employees to”like” the page.
- Include the link to your company page on your email signature and your site
- Do not forget to add an online link in other communications, such as newsletters (could you announce the database?)
- Request that people link to your page from their profiles
- Inform your LinkedIn contacts that you have an account on Facebook
Join groups
An effective way to increase your number of followers on Facebook is to join an online community. You can achieve this by joining relevant groups in your industry. For example, if you are an accounting firm, you can look up relevant groups and join them.
You can participate in discussions and even start conversations on your own. The more you participate, the more people will be aware of you and visit your profile to learn more.
Be sure to post pertinent and useful information, however. If you’re posting to make a point, you could be viewed as frustrating, and it can be a reason not to value your contributions. Be sure to comment only on topics you are familiar with and on which can provide something valuable to help other members.
Invest in some ads.
Advertising is a fantastic way to increase your followers and likes on Facebook. The best part is it does not need to be costly, and you can conduct promotions in line with the goals you’re trying to reach.
Scroll through the menu on the left-hand side of your page, and select ‘promote. You’ll get a range of options based on the purpose you’re trying to reach. In this instance, you’re trying to promote your site.
From here, you’ll be able to create your ad from scratch or use an existing article on your website. If you’re using this method, choose a page that has received a lot of engagement from your followers and is pertinent for your call-to-action.
You’ll also be able to select the people you wish to reach, the time you wish your advertisements to run, and what you would like the budget for your ads to look like.
Facebook also has a particular purpose of increasing page views. Your advertisement will be featured in newsfeeds to highlight your page and invite your audience to follow it.
If your target audience has at least one or two friends who have already liked your page, they’ll be aware of this, similar to the picture below. This creates the impression that you are trustworthy because when people they know have a liking for your page and are more likely to follow your page too.
