As digital marketing and the CBD industry continue to grow and change, so does the war for CBD traffic. Like many other industries, the CBD space is getting increasingly crowded, and customer competition is getting heated. This is driving up costs, both in terms of money and time, for marketers looking to get their piece of the pie.
It’s no secret that SEO strategies for the CBD are one of the most effective digital marketing tools out there. It’s also no secret that SEO is time-consuming and expensive if you’re not careful. These days, the competition for CBD keywords is getting fierce, and the cost of bidding on CBD keywords is rising accordingly.
With the prevalence of CBD products on the market, it’s no surprise that the competition for CBD traffic is getting expensive. However, there are still plenty of opportunities for marketers to get in on the action. Here are a few tips suggested by a CBD SEO agency for driving CBD traffic without breaking the bank:
● Focus On Long-Tail Keywords
One of the best ways to drive CBD traffic without breaking the bank is to focus on long-tail keywords. Long-tail keywords are simply keywords that are more specific than the general head terms. For example, instead of bidding on the keyword “CBD oil,” you could bid on the keyword “full-spectrum CBD oil for anxiety.”
Not only are long-tail keywords cheaper to bid on than head terms, but they’re also more likely to convert. This is because people who search for long-tail keywords are further down the sales funnel and are, therefore, more likely to be ready to buy.
● Target Local Keywords
Another great way to save money on CBD traffic is to target local keywords. Local keywords are keywords that include a city, state, or region. For example, instead of bidding on the keyword “CBD oil,” you could bid on the keyword “CBD oil Los Angeles.”
Not only are local keywords cheaper to bid on than general keywords, but they’re also more likely to convert. This is because people searching for local keywords are typically looking for a CBD product close by.
● Invest In SEO
Investing in SEO drives CBD traffic without breaking the bank. SEO is an ongoing process that can take months to see results, but it’s well worth the wait. Not only will SEO help you rank for high-traffic keywords, but it will also help you build an organic, sustainable traffic source.
If you’re unsure where to start with SEO, check out our guide to SEO for beginners. Once you have a solid understanding of the basics, you can start implementing SEO strategies on your own website.
● Run Facebook Ads
Facebook ads are another great way to drive CBD traffic without breaking the bank. Facebook’s targeting capabilities are unrivaled, which means you can laser-focus your ad campaigns to reach your ideal audience. Plus, Facebook ads are relatively cheap, especially when compared to Google Ads.
To get started with Facebook ads, check out our complete guide to Facebook advertising. This guide will walk you through the procedure of setting up your first campaign, from choosing your target audience to designing your ad.
● Use Instagram Influencers
Instagram influencers are a great way to reach a large audience without breaking the bank. When you partner with an influencer, you’re essentially paying them to promote your products or services to their followers. It is a great way to reach a targeted audience without paying for ad space.
To find Instagram influencers in the CBD space, search for relevant hashtags, such as #CBD, #CBDOil, or #Hemp. Once you’ve found a few influencers, you’d like to partner with, reach out to them and pitch your products or services.
The Bottom Line
The CBD industry is growing rapidly, so the competition for CBD traffic is getting expensive. However, there are still plenty of opportunities for marketers to get in on the action. You can drive CBD traffic without breaking the bank by focusing on long-tail keywords, targeting local keywords, and investing in SEO.
